Web / Product Design
Disneyland Paris
Leading UX design, research and strategy across the entire guest journey on both web and mobile platforms for Europe's premier theme park destination.
Year :
2022-2025
Industry :
Entertainment
Client :
Walt Disney Company
Project Duration :
3.5 years
Summary
As Senior Product/UX Designer, I led design across multiple areas and features (Food, Annual Pass, core services, marketing landing pages) spanning the complete guest experience, from destination discovery and booking to onsite visits.
Working within Disney's international team structure, I balanced brand excellence with user needs. I conducted extensive research to inform strategic decisions to contribute to the Fantasia 2000 design system.
Challenge
Integrating into a multinational corporation with complex team structures, high standards, and specific workflows (Scrum, PI planning, mobile app release cycles)
Contributing to brand love while meeting business objectives and user needs
Working within an established design system (respecting rules, writing guidelines, maintaining consistency)
Collaborating effectively within a multi-designer team through syncs and recurrances
Delivering impactful designs in an environment where many projects remain on hold until priorities shift
Methodology
Preliminary research: UX audit of existing pages, insights consolidation from customer service, data collection from analytics team, competitive benchmarking, and preliminary user testing when needed
Scoping & framing: Workshops with stakeholders and relevant parties
UX Design: Zoning, wireframing, presenting and validating with identified validators (CEO level included)
UI Design & Content review: Collaboration on visual design and copywriting
User testing: Study-dependent approach using surveys (quantitative), qualitative video studies (unmoderated), user interviews, or onsite guerrilla testing
Product requirements: Documentation and handoff
Website
Restaurant & Dining Experience: Redesigned table reservation flow, Meal Plan presentation and selection within Ticket + Hotel booking, and character dining experience pages
Disney Franchise Hub: Created navigation system linking franchise-specific pages (Marvel, Star Wars, Pixar, etc.)
PhotoPass Service: Redesigned presentation page
Tourism & Campaign Pages: Designed landing pages for Paris tourist market and activity programs by length of stay
Mobile App
Personalization & Core Journey Optimization: Homepage personalization (location/profile-based), engagement strategy, caching policy, re-opt-in strategy, and notification journey mapping
Core Service Pages Redesign: Redesigned daily show schedule and optimized 'Buy' conversion area (2 design options: Shop vs Trip Planner)
Restaurant Experience Enhancements: Table reservation flow with Meal Plan integration, notifications and reminders, Click & Collect rebranding, and Food section redesign
PhotoPass Service: Created presentation page and conducted digitalization study
Annual Pass: Led full digital transition of new Disneyland Passes, including digital key for guest room doors and Digital Pass for resort guests
Additional Features: Designed caching and targeted consent flows for app launch and specific user journeys
Self-Order Terminals: Designed self-kiosk interface and conducted on-site user interviews at launch
User Research
Studies conducted across platforms:
Conducted user testing on homepage (survey), food section (A/B test + interviews), table booking flow, Meal Plan presentation and selection, and date selection flow (undated tickets)
Deployed in-app surveys for onsite guests and Activity Tagging review (Attractions/Shows)
Led Map UX research and performance analysis (audit, KPIs, monitoring, AttrakDiff)
Ongoing collaboration with:
Customer service call center, satisfaction research team, and analytics team for insights, usage data, and technical A/B testing
Key takeaways
Most projects remained at the study stage, but they'll all be capitalized on when priorities shift, that's the reality of working at scale in a major corporation. I learned to design with long-term strategic vision, knowing that thorough research and solid foundations today become tomorrow's implementations. This experience taught me patience, stakeholder management at the highest levels, and how to maintain design excellence within complex organizational structures.
More Projects
Web / Product Design
Disneyland Paris
Leading UX design, research and strategy across the entire guest journey on both web and mobile platforms for Europe's premier theme park destination.
Year :
2022-2025
Industry :
Entertainment
Client :
Walt Disney Company
Project Duration :
3.5 years
Summary
As Senior Product/UX Designer, I led design across multiple areas and features (Food, Annual Pass, core services, marketing landing pages) spanning the complete guest experience, from destination discovery and booking to onsite visits.
Working within Disney's international team structure, I balanced brand excellence with user needs. I conducted extensive research to inform strategic decisions to contribute to the Fantasia 2000 design system.
Challenge
Integrating into a multinational corporation with complex team structures, high standards, and specific workflows (Scrum, PI planning, mobile app release cycles)
Contributing to brand love while meeting business objectives and user needs
Working within an established design system (respecting rules, writing guidelines, maintaining consistency)
Collaborating effectively within a multi-designer team through syncs and recurrances
Delivering impactful designs in an environment where many projects remain on hold until priorities shift
Methodology
Preliminary research: UX audit of existing pages, insights consolidation from customer service, data collection from analytics team, competitive benchmarking, and preliminary user testing when needed
Scoping & framing: Workshops with stakeholders and relevant parties
UX Design: Zoning, wireframing, presenting and validating with identified validators (CEO level included)
UI Design & Content review: Collaboration on visual design and copywriting
User testing: Study-dependent approach using surveys (quantitative), qualitative video studies (unmoderated), user interviews, or onsite guerrilla testing
Product requirements: Documentation and handoff
Website
Restaurant & Dining Experience: Redesigned table reservation flow, Meal Plan presentation and selection within Ticket + Hotel booking, and character dining experience pages
Disney Franchise Hub: Created navigation system linking franchise-specific pages (Marvel, Star Wars, Pixar, etc.)
PhotoPass Service: Redesigned presentation page
Tourism & Campaign Pages: Designed landing pages for Paris tourist market and activity programs by length of stay
Mobile App
Personalization & Core Journey Optimization: Homepage personalization (location/profile-based), engagement strategy, caching policy, re-opt-in strategy, and notification journey mapping
Core Service Pages Redesign: Redesigned daily show schedule and optimized 'Buy' conversion area (2 design options: Shop vs Trip Planner)
Restaurant Experience Enhancements: Table reservation flow with Meal Plan integration, notifications and reminders, Click & Collect rebranding, and Food section redesign
PhotoPass Service: Created presentation page and conducted digitalization study
Annual Pass: Led full digital transition of new Disneyland Passes, including digital key for guest room doors and Digital Pass for resort guests
Additional Features: Designed caching and targeted consent flows for app launch and specific user journeys
Self-Order Terminals: Designed self-kiosk interface and conducted on-site user interviews at launch
User Research
Studies conducted across platforms:
Conducted user testing on homepage (survey), food section (A/B test + interviews), table booking flow, Meal Plan presentation and selection, and date selection flow (undated tickets)
Deployed in-app surveys for onsite guests and Activity Tagging review (Attractions/Shows)
Led Map UX research and performance analysis (audit, KPIs, monitoring, AttrakDiff)
Ongoing collaboration with:
Customer service call center, satisfaction research team, and analytics team for insights, usage data, and technical A/B testing
Key takeaways
Most projects remained at the study stage, but they'll all be capitalized on when priorities shift, that's the reality of working at scale in a major corporation. I learned to design with long-term strategic vision, knowing that thorough research and solid foundations today become tomorrow's implementations. This experience taught me patience, stakeholder management at the highest levels, and how to maintain design excellence within complex organizational structures.
More Projects
Web / Product Design
Disneyland Paris
Leading UX design, research and strategy across the entire guest journey on both web and mobile platforms for Europe's premier theme park destination.
Year :
2022-2025
Industry :
Entertainment
Client :
Walt Disney Company
Project Duration :
3.5 years
Summary
As Senior Product/UX Designer, I led design across multiple areas and features (Food, Annual Pass, core services, marketing landing pages) spanning the complete guest experience, from destination discovery and booking to onsite visits.
Working within Disney's international team structure, I balanced brand excellence with user needs. I conducted extensive research to inform strategic decisions to contribute to the Fantasia 2000 design system.
Challenge
Integrating into a multinational corporation with complex team structures, high standards, and specific workflows (Scrum, PI planning, mobile app release cycles)
Contributing to brand love while meeting business objectives and user needs
Working within an established design system (respecting rules, writing guidelines, maintaining consistency)
Collaborating effectively within a multi-designer team through syncs and recurrances
Delivering impactful designs in an environment where many projects remain on hold until priorities shift
Methodology
Preliminary research: UX audit of existing pages, insights consolidation from customer service, data collection from analytics team, competitive benchmarking, and preliminary user testing when needed
Scoping & framing: Workshops with stakeholders and relevant parties
UX Design: Zoning, wireframing, presenting and validating with identified validators (CEO level included)
UI Design & Content review: Collaboration on visual design and copywriting
User testing: Study-dependent approach using surveys (quantitative), qualitative video studies (unmoderated), user interviews, or onsite guerrilla testing
Product requirements: Documentation and handoff
Website
Restaurant & Dining Experience: Redesigned table reservation flow, Meal Plan presentation and selection within Ticket + Hotel booking, and character dining experience pages
Disney Franchise Hub: Created navigation system linking franchise-specific pages (Marvel, Star Wars, Pixar, etc.)
PhotoPass Service: Redesigned presentation page
Tourism & Campaign Pages: Designed landing pages for Paris tourist market and activity programs by length of stay
Mobile App
Personalization & Core Journey Optimization: Homepage personalization (location/profile-based), engagement strategy, caching policy, re-opt-in strategy, and notification journey mapping
Core Service Pages Redesign: Redesigned daily show schedule and optimized 'Buy' conversion area (2 design options: Shop vs Trip Planner)
Restaurant Experience Enhancements: Table reservation flow with Meal Plan integration, notifications and reminders, Click & Collect rebranding, and Food section redesign
PhotoPass Service: Created presentation page and conducted digitalization study
Annual Pass: Led full digital transition of new Disneyland Passes, including digital key for guest room doors and Digital Pass for resort guests
Additional Features: Designed caching and targeted consent flows for app launch and specific user journeys
Self-Order Terminals: Designed self-kiosk interface and conducted on-site user interviews at launch
User Research
Studies conducted across platforms:
Conducted user testing on homepage (survey), food section (A/B test + interviews), table booking flow, Meal Plan presentation and selection, and date selection flow (undated tickets)
Deployed in-app surveys for onsite guests and Activity Tagging review (Attractions/Shows)
Led Map UX research and performance analysis (audit, KPIs, monitoring, AttrakDiff)
Ongoing collaboration with:
Customer service call center, satisfaction research team, and analytics team for insights, usage data, and technical A/B testing
Key takeaways
Most projects remained at the study stage, but they'll all be capitalized on when priorities shift, that's the reality of working at scale in a major corporation. I learned to design with long-term strategic vision, knowing that thorough research and solid foundations today become tomorrow's implementations. This experience taught me patience, stakeholder management at the highest levels, and how to maintain design excellence within complex organizational structures.