Web / Product Design
Maisons du Monde
Optimized the discovery journey and cart conversion for France's leading home décor e-commerce brand, enhancing search features and launching their sustainability initiative.
Year :
2021
Industry :
Retail & Home Décor
Client :
Maisons du Monde
Project Duration :
5 months
Summary
As Product Designer for Maisons du Monde, ranked 5th most loved brand worldwide with approximately 350 stores across Europe and the United States, I optimized the e-commerce discovery experience and launched their sustainability platform.
I enhanced search features including keyword autocompletion relevance and filter optimization, while designing new marketplace seller pages and the CSR page supporting the launch of their "Good is Beautiful" eco-label. With 40% of products now sustainable, I created a digital experience that balances the brand's qualitative ecological commitments with the quantitative challenge of showcasing thousands of marketplace vendors.
CHALLENGES
How do you elevate a brand's ecological commitments and values (qualitative focus) while presenting and promoting a marketplace consisting of thousands of vendors (quantitative scale)?
The challenge was to create a discovery experience that honors Maisons du Monde's deep sustainability positioning and eco-label launch while maintaining an efficient, conversion-optimized e-commerce platform serving diverse customer needs and vendor offerings.
Key Features
Enhanced Discovery Experience
Improved keyword autocompletion relevance for faster product discovery
Optimized search filters to better match user intent
Designed search suggestions and cross-selling opportunities
Marketplace & Vendor Pages
Created seller profile pages showcasing marketplace vendors
Balanced vendor promotion with Maisons du Monde brand identity
Sustainability Platform
Designed CSR page for "Good is Beautiful" eco-label launch
Created visual framework highlighting 40% sustainable product range
Developed storytelling approach for brand's ecological commitments
Impact
Designed for a brand ranked 5th most loved worldwide with 350 stores across Europe and the US
Launched sustainability platform supporting 40% sustainable product offering
Improved search relevance and discovery experience for thousands of products
Successfully balanced marketplace vendor promotion with brand positioning
Created scalable design system for CSR communications
Good is beautiful page
Explore
EXPLORE PROTOTYPE
Key takeaways
Beyond meeting client requirements, it's essential to deeply understand a brand's essence, positioning, and vision to give it clear and representative expression.
This was especially critical when launching an eco-label that marks a profound ecological commitment and a turning point for the brand. Working with Maisons du Monde taught me that designing for sustainability isn't just about adding a "green" section, it's about weaving environmental values into every aspect of the user experience, from search to product discovery to checkout.
The challenge of balancing the intimacy of sustainability storytelling with the scale of marketplace commerce reinforced that great design doesn't choose between heart and efficiency, it finds ways to deliver both.
More Projects
Web / Product Design
Maisons du Monde
Optimized the discovery journey and cart conversion for France's leading home décor e-commerce brand, enhancing search features and launching their sustainability initiative.
Year :
2021
Industry :
Retail & Home Décor
Client :
Maisons du Monde
Project Duration :
5 months
Summary
As Product Designer for Maisons du Monde, ranked 5th most loved brand worldwide with approximately 350 stores across Europe and the United States, I optimized the e-commerce discovery experience and launched their sustainability platform.
I enhanced search features including keyword autocompletion relevance and filter optimization, while designing new marketplace seller pages and the CSR page supporting the launch of their "Good is Beautiful" eco-label. With 40% of products now sustainable, I created a digital experience that balances the brand's qualitative ecological commitments with the quantitative challenge of showcasing thousands of marketplace vendors.
CHALLENGES
How do you elevate a brand's ecological commitments and values (qualitative focus) while presenting and promoting a marketplace consisting of thousands of vendors (quantitative scale)?
The challenge was to create a discovery experience that honors Maisons du Monde's deep sustainability positioning and eco-label launch while maintaining an efficient, conversion-optimized e-commerce platform serving diverse customer needs and vendor offerings.
Key Features
Enhanced Discovery Experience
Improved keyword autocompletion relevance for faster product discovery
Optimized search filters to better match user intent
Designed search suggestions and cross-selling opportunities
Marketplace & Vendor Pages
Created seller profile pages showcasing marketplace vendors
Balanced vendor promotion with Maisons du Monde brand identity
Sustainability Platform
Designed CSR page for "Good is Beautiful" eco-label launch
Created visual framework highlighting 40% sustainable product range
Developed storytelling approach for brand's ecological commitments
Impact
Designed for a brand ranked 5th most loved worldwide with 350 stores across Europe and the US
Launched sustainability platform supporting 40% sustainable product offering
Improved search relevance and discovery experience for thousands of products
Successfully balanced marketplace vendor promotion with brand positioning
Created scalable design system for CSR communications
Good is beautiful page
Explore
EXPLORE PROTOTYPE
Key takeaways
Beyond meeting client requirements, it's essential to deeply understand a brand's essence, positioning, and vision to give it clear and representative expression.
This was especially critical when launching an eco-label that marks a profound ecological commitment and a turning point for the brand. Working with Maisons du Monde taught me that designing for sustainability isn't just about adding a "green" section, it's about weaving environmental values into every aspect of the user experience, from search to product discovery to checkout.
The challenge of balancing the intimacy of sustainability storytelling with the scale of marketplace commerce reinforced that great design doesn't choose between heart and efficiency, it finds ways to deliver both.
More Projects
Web / Product Design
Maisons du Monde
Optimized the discovery journey and cart conversion for France's leading home décor e-commerce brand, enhancing search features and launching their sustainability initiative.
Year :
2021
Industry :
Retail & Home Décor
Client :
Maisons du Monde
Project Duration :
5 months
Summary
As Product Designer for Maisons du Monde, ranked 5th most loved brand worldwide with approximately 350 stores across Europe and the United States, I optimized the e-commerce discovery experience and launched their sustainability platform.
I enhanced search features including keyword autocompletion relevance and filter optimization, while designing new marketplace seller pages and the CSR page supporting the launch of their "Good is Beautiful" eco-label. With 40% of products now sustainable, I created a digital experience that balances the brand's qualitative ecological commitments with the quantitative challenge of showcasing thousands of marketplace vendors.
CHALLENGES
How do you elevate a brand's ecological commitments and values (qualitative focus) while presenting and promoting a marketplace consisting of thousands of vendors (quantitative scale)?
The challenge was to create a discovery experience that honors Maisons du Monde's deep sustainability positioning and eco-label launch while maintaining an efficient, conversion-optimized e-commerce platform serving diverse customer needs and vendor offerings.
Key Features
Enhanced Discovery Experience
Improved keyword autocompletion relevance for faster product discovery
Optimized search filters to better match user intent
Designed search suggestions and cross-selling opportunities
Marketplace & Vendor Pages
Created seller profile pages showcasing marketplace vendors
Balanced vendor promotion with Maisons du Monde brand identity
Sustainability Platform
Designed CSR page for "Good is Beautiful" eco-label launch
Created visual framework highlighting 40% sustainable product range
Developed storytelling approach for brand's ecological commitments
Impact
Designed for a brand ranked 5th most loved worldwide with 350 stores across Europe and the US
Launched sustainability platform supporting 40% sustainable product offering
Improved search relevance and discovery experience for thousands of products
Successfully balanced marketplace vendor promotion with brand positioning
Created scalable design system for CSR communications
Good is beautiful page
Explore
EXPLORE PROTOTYPE
Key takeaways
Beyond meeting client requirements, it's essential to deeply understand a brand's essence, positioning, and vision to give it clear and representative expression.
This was especially critical when launching an eco-label that marks a profound ecological commitment and a turning point for the brand. Working with Maisons du Monde taught me that designing for sustainability isn't just about adding a "green" section, it's about weaving environmental values into every aspect of the user experience, from search to product discovery to checkout.
The challenge of balancing the intimacy of sustainability storytelling with the scale of marketplace commerce reinforced that great design doesn't choose between heart and efficiency, it finds ways to deliver both.